— Selected Work
Recent
obsessions.
1-800-TRADESHOWS
Four case studies we keep coming back to, and the archive behind them. Every project below was designed, built and produced under our roof.
Exhibitors on the floor
400+
Countries represented
34
Booth footprint
2,500 sq ft
Case 01 / 04 · ADDITIVE MANUFACTURING
Nexa3D
RAPID + TCT
McCormick Place, Chicago, IL· 2,500 sq ft (50×50)
— Challenge: Make sustainability undeniable.
Nexa3D builds 3D printers and materials on a sustainability platform. In a hall with 400 competing exhibitors, the brief was to make that positioning physically undeniable: not through signage, but through the space itself.
— Solution: A living entrance.
We sourced a full-scale live tree and installed it at the booth entrance. Several nurseries were approached before we found the right specimen. The result was an arrival experience that stopped foot traffic before a single product was mentioned: living greenery framing the threshold of a company whose entire business is making manufacturing smarter and less wasteful.
— Outcome: The only living booth on the floor.
Nexa3D was the only exhibitor at RAPID + TCT 2023 to bring a living element onto the show floor. In a hall of 400 companies, the booth became a landmark. Attendees referenced the tree throughout the three-day run. The compliments came without prompting.
Case 02 / 04 · OPTICAL NETWORKING
Coherent
OFC
Los Angeles Convention Center, Los Angeles, CA · 2,500 sq ft (50×50)
— Challenge: More booth, same deadline.
Our 50′ x 50′ island for OFC 2026 was already in fabrication when we saw a chance to do more with the floor. Weeks before move-in, we added three elements: a large LED video environment, a dedicated AI demo space, and a meet-and-greet zone. Each had to match the original architecture, install on the original schedule, and hold full visual impact.
— Solution: Three activations, one structure.
Our exhibit team engineered a second structure around the three new spaces while the original booth stayed in production. An LED video wall anchored the brand story at the center of the floor, a larger AI demo station gave our technical teams room for real product conversations, and a branded meet-and-greet area opened up attendee flow and gave us a place to host VIPs. AV, electrical, and structure were planned together so the new work read as one design with the original.
— Outcome: On time, no seams.
The expanded booth installed on schedule and looked like it had been designed as one piece from the start. The video environment pulled attention across the hall, the AI station carried deeper demos, and the meet-and-greet space kept conversations moving. We added three new activations weeks before the show and gave up nothing on quality or timing.
New activations added
03
Timeline to execution
Weeks
On-time delivery
100%
Experience Type
Immersive Brand Launch
Build Style
Large Format Print + Custom Fabrication
Environment
Retro 1950s Diner
Case 03 / 04 · FASHION
BRITCHES
MAGIC
LAS VEGAS · 20X30
— Challenge: A New Clothing Brand Needed More Than a Launch
BRITCHES required an introduction that built brand identity on the spot, not just product visibility. A standard trade show presence wouldn’t create the emotional connection the brand needed to stand out at MAGIC.
— Solution: A Fully Immersive 1950s Diner, Built From Scratch
We designed and constructed a complete retro diner environment, authentic counter, period seating, neon-inspired lighting, and custom architectural details, all engineered to reflect the brand’s personality and give guests a setting they’d remember and share.
— Outcome: A Debut That Set the Tone
The space functioned as both a hospitality destination and a brand statement. Strong emotional recall, high shareability, and a fully realized aesthetic gave BRITCHES a launch that did the work of months of marketing in a single weekend.
Case 04 / 04 · MUSIC
FENDER
NAMM
ANEHIM · 40X80
— Challenge: Make Fender Impossible to Walk Past
Fender needed an exhibit that matched the scale of the brand. In a hall packed with musicians and industry insiders who know every guitar manufacturer on the planet, the booth had to be a moment, not just a display.
— Solution: A 20-Foot Stratocaster, Built to Stop Traffic
We designed and fabricated a full-scale 20-foot replica of the Fender Stratocaster and placed it at the center of a 40×80 immersive music environment. Guitars, amplifiers, dramatic lighting, and a rock-and-roll atmosphere surrounded the centerpiece, turning the booth into a destination attendees sought out by name.
— Outcome: A Landmark on the Show Floor
The oversized Stratocaster became a reference point for the entire convention hall. Attendees navigated by it, photographed it, and returned to it throughout the show. Fender had the most recognizable booth at NAMM, and the piece drove attention that no signage alone could deliver.
Guitar Height
20 Feet
Booth Footprint
3,200 sq ft
Build Type
Large Format Print + Custom Fabrication
— Archive
Previous work.
10 projects
RAPID+TCT
Nexa3D
3D Printing
2022
Corporate Interior
Nexa3D
3D Technology
2026
